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ICON de Martell Cordon Bleu Photographif 2011 – Part 2

Presenting Artitute’s first video interview, created in conjunction with The Story Behind. We interviewed Genevieve Chua and Tay Wei Leng, nominees of Icon de Martell Cordon Bleu Photographif Award 2011. And Mr Daren Ong, Senior Brand Manager of Pernod Ricard and Mr Kwok Kian Chow, Director for the National Art Gallery.

ICON de Martell Cordon Bleu Photographif Award 2011 from Artitute on Vimeo.

Introduced for the second year, the juried ICON de Martell Cordon Bleu Photographif Award continues to recognise qualities like the ‘originality of vision’ and ‘commitment to craft’ in Singaporean Photographers.


Mr Kwok Kian Chow, Director for the National Art Gallery interviewed by Artitute with The Story Behind.

Citing that photography is a great medium for expression and articulation, Mr Kwok Kian Chow, Director for the National Art Gallery shares, ‘It is not just about high art, it is not just about elitist art forms, you see this coming from Singapore, from the community, wanting to have the opinion to say, ‘We care’ about the identity of Singapore. And that is really the source for culture and for art.’


Tay Wei Leng, Photographer

Genevieve Chua, Photographer

This video produced by Artitute in conjunction with The Story Behind features the profile exhibit at Millenia Walk. The exhibit, which is part of the annual Month of Photography Asia 2011, precedes the selection of the winning artist that will be announced by the end of June. Read more about the award here.

Artitute Art - View my 'Icon de Martell Cordon Bleu 2011' set on Flickriver

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About Artitute (520 Articles)
Online magazine that promotes and markets Southeast Asia’s established and emerging visual artists and it’s art scenes. And a stepping stone for young aspiring visual artists to showcase their works to the world.
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2 Comments on ICON de Martell Cordon Bleu Photographif 2011 – Part 2

  1. Harry Zhuang // June 19, 2011 at 9:52 am //

    The speech by Mr Kwok Kian Chow, Director for the National Art Gallery is interesting. Thank you for quoting it out.

    But does the source of culture and arts come from a wanting to have an opinion to say ‘We care’ about the identity of Singapore? Or does culture and arts originate from other means?

  2. Good question. I guess Mr Kwok is sharing his own opinion of the work that is being produced, with regards to this particular event. To him, another outcome besides recognition of artistic talent is, photography shows a side of Singapore that can be shared via the exposure from this award.

    Personally, I do agree that art does come from wanting to express an opinion. It is probably the most basic instinct an artist has. Art is created because of response and would in turn also illicit response. To ask if culture and art originates from other means, of course it could. It could be means that we agree with, it could be means that we do not. Who’s to say what is and whats not? I guess that is the power of art. As long as there are people who still want to see it, the artist will continue to produce.

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