ICON de Martell Cordon Bleu Photographif Award 2011 from Artitute on Vimeo.

Introduced for the second year, the juried ICON de Martell Cordon Bleu Photographif Award continues to recognise qualities like the ‘originality of vision’ and ‘commitment to craft’ in Singaporean Photographers.


Mr Kwok Kian Chow, Director for the National Art Gallery interviewed by Artitute with The Story Behind.

Citing that photography is a great medium for expression and articulation, Mr Kwok Kian Chow, Director for the National Art Gallery shares, ‘It is not just about high art, it is not just about elitist art forms, you see this coming from Singapore, from the community, wanting to have the opinion to say, ‘We care’ about the identity of Singapore. And that is really the source for culture and for art.’


Tay Wei Leng, Photographer

Genevieve Chua, Photographer

This video produced by Artitute in conjunction with The Story Behind features the profile exhibit at Millenia Walk. The exhibit, which is part of the annual Month of Photography Asia 2011, precedes the selection of the winning artist that will be announced by the end of June. Read more about the award here.

Artitute Art - View my 'Icon de Martell Cordon Bleu 2011' set on Flickriver