SingaPlural 2016: Making “Sense” of Design
SingaPlural 2016: Making “Sense” of Design

SingaPlural is celebrating its 5th anniversary with a new fresh theme, ‘Senses – The art and science of experiences”

These experiences – sight, sound, scent, texture and taste – will come together in an amalgamation of colour and creativity to tease and tantalise visitors with new perspectives of how design can be employed and enhance our daily experiences.

To be held from March 7-13 at 99 Beach Road – the heart of Singapore’s arts and cultural heritage district – SingaPlural 2016, which is organised by the Singapore Furniture Industries Council (SFIC), is the annual anchor event for the Singapore Design Week (SDW), which has always garnered strong support and participation from the local design and business community.

Leveraging on Singapore’s newly crowned status as a UNESCO Creative City of Design, SingaPlural has also widened its outreach to add more content and participants into its fold.

This year will see a record 71 installations by designers, manufacturers, builders and design schools.

Mr Mark Yong, Chairman of SingaPlural, said: “The number of design installations has risen significantly from previous years! It is an encouraging development for us and certainly a motivation for this year’s festival, especially with at least a 30% increase in content.”

“Many material players are coming on board this year to showcase the latest innovations and trends in materials through their collaborations with creative partners. Visitors can see how these materials are brought to life through the imagination of the designers. The exploration of the theme of Senses also promises visitors a full sensorial smorgasbord. Take for example, Project X, the flagship programme of SingaPlural features heavily on tactility with this year’s material, LG Hi-Macs, solid surfaces from Luxx Newhouse.”

Mr Jimmy Tong, President and Founder of Luxx Newhouse Group, is impressed with the results: “I am excited to go through the process and share the end product with the public. Hopefully they will be able to fully realise the potential of solid surfaces and how adaptable it is to various disciplines.”

2 SingaPlural 2016 expects to see at least a 20% increase in visitor numbers compared to last year’s edition which attracted 28,262 visitors.

Mr Yong stressed: “It’s not just a record in terms of participation numbers, we are also achieving a new first, which is to welcome on board Mediacorp, who will be collaborating with IDCS (Interior Design Confederation (Singapore), SFIC (Singapore Furniture Industries Council) and SILA (Singapore Institute of Landscape Architects) on an installation that brings new life to old, recycled studio props and sets.

“Not only will this piece be engaging on all fronts of the five senses, it also drives home the message of sustainability and how it can be integrated into our daily lives through creative and innovative use of design elements.”


SingaPlural Highlights: Glimpses of A Unique Sensorial Experience

SingaPlural 2016 has engaged a local team of curators – PLUS Collaboratives and GOVT – to curate the entire festival which promises visitors a unique sensorial experience to help shape new perspectives in the application of design elements in the products we use or encounter in our daily lives.

The event will present design installations put up by industrial designers, interior designers, architects, landscape architects, graphic designers, fashion designers and institutes of design. Visitors can expect to be truly immersed during the design festival by signing up for design tours, workshops or joining the various talks.

Sharing some highlights of the event, Mr Yong said,”The installations this year come from a wide range of designers, from young upcoming talents to established design practitioners. Just to name a few, we have NAFA’s 2014 top graduate, Ms Celine Ng who in collaboration with XTRA and BOLON, will be presenting Engulf – which is a beautiful visual interpretation of ethereal beauty of a breaking wave, observed underwater.

“We also have award-winning designer, Mr Tan Eng Liang Dickman of M!lk Inc, who is collaborating with ADMIRA to present Journey – a creative piece that evokes simultaneous emotions through a fusion of visual, sound and touch experiences.”

Visitors can also look forward to installations that replicate and bring added dimension to common experiences that we take for granted. A Breathe Respite by Poiesis Architects in collaboration with Panelogue, prompts visitors to slow down and engage their sense of smell by offering alternate experiential perspectives in the places we frequent, food we eat and people we meet. Lekker Architects’ Scope – presented in collaboration with EDL – 3 reignites the simple child-like pleasure of a kaleidoscope through an architectural perspective.

A first for SingaPlural this year is the installation Doors, which uses recycled Mediacorp production set props and lets visitors explore the maze of openings that will tease their five senses.

Last but not least, visitors should not miss out on SingaPlural’s annual flagship, Project X. This year, Project X will be presented by Luxx Newhouse in collaboration with four local design studios – Park + Associates, Studio Juju, Voidworks and Weekend Worker. Project X will unveil how solid surface materials can be used creatively for a range of products and solutions for urban lifestyles.

SingaPlural is held in conjunction with International Furniture Fair Singapore 2016, ASEAN Furniture Show, The Décor Show and furniPRO Asia. It is also the anchor event of the Singapore Design Week, which is organised by the DesignSingapore Council, a part of the Ministry of Communications and Information. SingaPlural 2016 will be open to the public from 7-13 March 2016, from 11am to 10pm daily.

About SingaPlural

SingaPlural showcases the best design elements from the multi-faceted creative spectrum – Advertising, Architecture, Urban Planning, Landscape Architecture, as well as Interior, Furniture, Graphic and Fashion Design.

Organised by the Singapore Furniture Industries Council (SFIC) since 2012, the name ‘SingaPlural’ is derived from a combination of the terms ‘Singular’ and ‘Plural’; and was conceived from the need to create a common platform to bridge designers with the industry. SingaPlural 2016 is the anchor event of the Singapore Design Week and is held in conjunction with International Furniture Fair Singapore 2016, ASEAN Furniture Show, The Décor Show and furniPRO Asia.

Together with eight other network partners of DesignS, this week-long design celebration is an international platform for talents across the creative industries to engage and evoke the design senses of visitors; through installations, exclusively curated design spaces, symposiums and many other activities.

SingaPlural is supported by DesignSingapore Council, International Enterprise (IE) Singapore, Singapore Tourism Board, SPRING Singapore and Singapore Workforce Development Agency. It is also the anchor event of the Singapore Design Week, which is organised by the DesignSingapore Council, a part of the Ministry of Communications and Information.