ICON de Martell Cordon Bleu, Singapore’s most prestigious photography award, made its debut at the National Museum of Singapore. Into its fifth edition, ICON de Martell Cordon Bleu is inspired by the founding principles of the house of Martell – creativity, independence and the pursuit of excellence, and is a celebration of individuals who shares these same values.
Wandering through the real spaces of the National Museum of Singapore is a breather and respite from scrolling square cropped Instagrams. In an increasing age of social media and virtual reality, film and print photography have seen a backseat. Recognized as a premier photography award in Singapore, ICON de Martell Cordon Bleu returns for the fifth time, making its first appearance in the white-washed spaces of National Museum of Singapore. Exhibited in Stamford Gallery, alongside the ongoing Singapore Night Festival 2014, the winner is in the details.
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